Joe Stone is a creative lead and cultural strategist based in New York. His work spans fashion, lifestyle, and design.

He builds stories for the world’s best brands and deconstructs culture on Substack. Here’s a selection of recent projects.

PAPERLESS POST

Market Strategy | Insights | Product Creative

Strategy deck for Paperless Post’s new “Flyers” product, covering market strategy and creative for Gen Z and millennial markets. Project in partnership with PRZM.

ASH NYC

Creative Strategy | Experiential | Activations

Proposed brand activation for NYCxDesign. “Ash Estate Sale” features a curated selection of antiques for sale to promote Ash hotels and design services.

STAN

Community | Influence | Creator Economy

Guest judge for creator submissions in the Dare to Dream Challenge promoting their new “Stanley” product and generating EMV for Stan. Project in partnership with PRZM.

GIVENCHY

Content | Digital Strategy | Storytelling

Produced Reels and TikTok content for Givenchy Gentleman Society holiday campaign according to agency brief.

VERSACE

Production | Brand Heritage | Trend Adaptation

Produced Reels and TikTok content for Versace Eros Anniversary 2025 campaign according to agency brief.